ABOUT US
Adventures With Words is a specialist digital marketing agency focused on books and publishing. We work with both publishers and authors to help books reach more readers and achieve meaningful commercial success.
With experience across bookselling, publishing and digital performance marketing, we bring a retailer-informed perspective to every campaign. We understand how books are discovered, positioned and sold — and use that insight to shape strategies that deliver real results.
From launch planning and paid media to community-building and long-term growth, we combine strategic thinking with hands-on delivery. Our approach is always clear, practical and tailored to each project, ensuring campaigns are aligned with both audience and commercial goals.
WHY ADVENTURES WITH WORDS
Retailer-Informed Publishing Expertise
We bring deep experience from bookselling and publishing, giving us a clear understanding of how books are positioned, discovered and sold. This retailer-informed perspective shapes every campaign we deliver, ensuring strategies are aligned with real-world buying behaviour and commercial priorities.
Integrated Retail and Paid Media Strategy
We connect retail insight with performance marketing to create fully integrated campaigns. By aligning paid media activity with retailer visibility and promotional opportunities, we ensure every channel works together to maximise reach, conversion and sales impact.
Insight-Led Optimisation at Every Stage
Our approach is driven by performance data and continuous improvement. From initial strategy through to live campaign management, we analyse what’s working, identify opportunities and refine activity to improve results over time.
Clear Reporting with Strategic Insight
We provide transparent, easy-to-understand reporting that goes beyond the numbers. Our reports highlight key performance trends and include actionable insights, helping you understand what’s driving results and how to optimise future campaigns.
MEET THE TEAM
Rob Chilver
Rob Chilver founded Adventures With Words to bring performance-driven,
retailer-informed strategy to book marketing. With nearly 15 years’ experience
across Waterstones.com, Headline, Bookouture and Wimbledon BookFest, he
combines bookselling insight with digital performance expertise to deliver
measurable commercial results.
Emma Petfield
Emma Petfield is an award-winning marketer with a decade in publishing,
creating internationally bestselling campaigns for authors including Laurie
Gilmore, Mick Herron, and Evie Woods. She specialises in digital marketing, from
social strategy and advertising to community building, influencer engagement,
and brand partnerships.
Grace Latter
Grace Latter is a writer, award-winning blogger, and TEDx speaker. She has
lectured in Creative Writing, hosted panels of authors at publishing/PR events,
and run Writing Therapy workshops for a mental health charity. Her primary
freelance focuses are copywriting, social media consulting and newsletter
production.
LET'S BUILD YOUR NEXT CAMPAIGN
Get in touch.